The lockdowns were unexpectedly long and company for most was scarce . The advertisements for video calling apps started popping up on the Internet. I finally decided to download one of these apps. 

My first call was with a considerably older woman who, I could tell from the state of her home (which was visible in the background), was teetering on the poverty line. Her face was indifferent and expressionless.

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All the user profiles present on the app belonged to Indian women—mostly housewives, most of whom seemed to belong to the lower, financial segment of the society.

I spoke to one woman named Jyoti..

“I was so nervous. I thought I would puke,” she chuckled. “Now, I barely pay attention. A lot of times, I’m doing something else along with it.”

It’s baffling, that despite having over a 100 million downloads on Google Play Store alone, this app has managed to not raise any eyebrows.

The name of the app is a secret that over 100 million people collectively share, and now, so do I.