Digital transformation is defined as the process of using digital technologies to develop new business processes, culture, and customer experiences or modify existing ones in order to meet shifting business and market requirements. It entails adopting a customer-driven, digital-first approach to all aspects of a business, including its business models, products, and services, operations, and decision-making.
Businesses can survive and thrive in the face of uncertainty, disruption, and competition by leveraging data and promoting intelligent workflows, quicker and smarter decision-making, and real-time response to market changes. Digital transformation also involves changing the culture, processes, and strategies of organizations to become more agile, innovative, and customer-centric.
Examples of effective digital transformation can be seen in the way certain large organizations changed their work, such as Adobe, which changed its business strategy from providing packaged subscription services to selling packaged software items, and Tesla, a manufacturer of electric vehicles, has integrated technology into every facet of the driving experience, including battery performance, navigation, entertainment, and safety, and by providing over-the-air upgrades, direct sales, and self-driving technologies, also caused disruption in the car sector.
Examples of digital transformation
• Artificial intelligence (AI) systems that streamline processes, improve client interactions, produce insights, and develop new goods and services.
• Scalable, adaptable, and affordable access to computing resources and applications through cloud computing services.
• Internet of things (IoT) gadgets that gather and transmit information from real-world settings and objects.
• E-commerce platforms that allow for online purchase and service delivery.
• Applications for augmented reality (AR) and virtual reality (VR) that produce immersive, interactive experiences for marketing, training, and education.
Benefits of digital transformation
• Expenses were reduced by streamlining processes, boosting productivity, and utilizing cloud computing.
• Client satisfaction has grown by providing personalized, excellent, and useful help through digital channels.
• Enhanced innovation and competitiveness through the creation of novel products and services, the rethinking of business plans, and the fast response to market changes.
• More cooperation and communication between team members as a result of the usage of digital tools and platforms that facilitate collaboration.
Digital transformation challenges
• Security problems resulting from data, app, and workload misconfigurations, unauthorized access, and cyberattacks in the public cloud.
• Cultural resistance brought on by issues with change management, a lack of available skills, and misaligned stakeholder interests.
• Difficulty and integration caused by juggling several platforms, technologies, vendors, and legacy systems.
Digital transformation practices
• Identify the business issue, then establish precise objectives and KPIs for the digital transformation.
• Emphasize teamwork and create a center of excellence (COE) to oversee and manage the digital transformation initiatives.
• Put the demands of your customers first when developing your digital transformation strategy.
• Coordinate efforts and integrate a variety of platforms, technologies, vendors, and legacy systems.
• Make it simple for partners and clients to use and access digital goods and services.
• Develop the employees’ digital competencies and skills and promote an innovative learning culture.
Maher Asaad Baker
ماهر أسعد بكر