On March 13, 2022, at SXSW, WWE Chief Brand Officer Stephanie McMahon announced WWE’s official NFT (Non-Fungible-Token) marketplace and platform named ‘WWE Moonsault’.
In October 2021, WWE announced in a press release that they were entering into a multi-year partnership with Fox’s Blockchain Creative Labs. It is a new NFT (Non-Fungible-Token) business and creative studio that was founded by FOX Entertainment and Bento Box Entertainment for officially licensed NFTs (Non-Fungible-Tokens) and other collectables.
WWE made a Discord server and community named ‘WWE Universe’, which was linked to WWE Moonsault’s official website with the following message:
“Welcome to the WWE Universe. The one and only official WWE Discord server. Here, you’ll be able to discuss your favorite Superstars, get exclusive content from our premium live events every single month and information on our ultra collectible NFTs!”
WWE also tweeted about it on March 14.
Yesterday at #SXSW, WWE Chief Brand Officer @StephMcMahon announced WWE's new NFT platform, WWE Moonsault!
Head to the site and sign up for additional details ➡️ https://t.co/cLAl9Sr8jq pic.twitter.com/tQtbUlxGeJ
— WWE (@WWE) March 14, 2022
For additional details, people may sign up to WWE Moonsault’s official website.
According to WWE, they plan to officially launch WWE Moonsault prior to WrestleMania 38, which is taking place just down the road from SXSW in Dallas on April 2 and 3 at AT&T Stadium.
“Blockchain Creative Labs has quickly become a leader in the space with an incredible executive team that truly understands the NFT arena and its tremendous potential,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy and Development. “This new partnership allows us to deepen our relationship with Fox, as we continue to explore new and creative ways to engage our passionate fanbase.”