Around Diwali there is a flood of offers, sales, rebates and discounts on e commerce websites beginning from personal care to electronic appliances and gadgets. At the first place it does attract the buyer luring him for the purchase keeping aside the utility of it bred by consumerist consciousness, sentiments and emotions ensuring the ascendancy of such companies and corporations immensely benefiting from this exercise. Innovatively endorsing brands and collections potentially articulating our choices, opinions and ideas to what would we like for ourselves. Isn’t so if we were to go by the sides of it ? I truely believe that attempts to regularise e-commerce websites should be taken up as for there tendency to take the customer on a roller coaster ride