If you want to successfully engage your viewers, then the old way of using the keywords and some backlinks will not give you the desired results. To improve the quality and quantity of traffic to your website, then you have to focus on SERP SEO.
What is an ON-SERP SEO?
This is a multichannel and multifaceted strategy that is used by SEO experts to get optimum reach through Google SERP. In this strategy, the search for any of the viewers is taken as a whole instead of looking at and monitoring a single position.
Why ON-SERP SEO is a big deal for online businesses?
This is a new strategy for SEO experts to engage with their viewers every time and everywhere whenever they type a relevant question. If you want to get more eyeballs, then you have to decide whether your web pages come at the top of all organic results or you would like them to be organically listed. This is where- SERP SEO shows its relevance as you can decide on its basis. For example, you can decide which snippet would attract more clicks:
- A snippet with an information-based feature that is filled through 3rd party information, which appears at the top of an organic result.
- It could be a rich snippet that is focused on commercial intent which is created for adding more clicks and leading to your websites.
- You could also decide which particular such elements you should optimize your web page for?
What Are Those Specific On SERP SEO Elements That You Can Optimise?
If you hire the services of any SEO company in Gurgaon or any other place where you live to improve engagement with your customers, then they will focus on certain elements in your websites.
Title tags and Meta Descriptions
You must write a better description that would appeal to your readers, otherwise, it will seriously affect your SERP SEO. While writing the Meta description, make sure that it is within 160 characters and it should have a clear value proposition for the viewer, “what’s in it for me?”
Google My Business
Using high-quality visuals will help your website to stand out. You can use the following features to motivate your viewers to view your web pages.
Images and Videos
You must have an attractive logo image that would tell the viewer about your brand. You must include a cover photo that shows the business personality and also important features that you want to showcase.
Use People Also Asked
You should answer some of the FAQs directly asked by the viewers to get the viewer more interested in your content.
The Schema Mark-Up Code
Use this code to help the search engine to make sense of what type of content is posted on your website.
The Use of Map Pack
If you want to focus your attention on the local results, then you must use the map Pack platform to feature in Google’s SERPs.
Conclusion
The SERP SEO has a huge potential to give a boost to your engagement rate and your brand reputation by improving your content quality and visibility for the viewers.