The pandemic had thrown me into a strange state of lethargy and disinterestedness. It was incredibly difficult to cope with the idleness and the semester-break seemed to be only making it worse. So, I started looking for internships and that’s when I came across Internshala Trainings. My friends had been taking online courses; this motivated me to take up one, too. I decided to go with a training in digital marketing because I had some experience in the field from the time I was pursuing BBA. I wanted to become more proficient at it as digital marketing is a rising trend.
The six-week training placed equal emphasis on theory and practice. The curriculum was well-structured and easy to follow along. The two topics that stood out for me were SEO and Google Analytics. SEO taught me about the intricacies of Google search algorithm such as page ranking, crawling and indexing. Google Analytics, which I immensely enjoyed, taught me about traffic management on one’s website through Google.
I was intrigued to learn that there is so much that one can find out about one’s audience through Google Analytics — such as the number of visitors, demographics and user behaviour. All the different areas of digital marketing that I learnt about enhanced my skill-set and helped me in exploring more career opportunities.
After the training ended, I uploaded my certificate on LinkedIn. Soon, I was contacted by the founder of CoEmerge, Sunanda Banerjee, who is also a guest faculty at my college. We had a discussion about my learning experience during the training, which was followed by a telephonic interview. Here are a few questions I recall from my interview:
1. How will you help our organisation as a digital marketing intern?
2. How will you use digital marketing in the Training and Development sector?
3. Do you know about social media management? How does it work?
After the interview round, I was extended an offer for the role of a marketing intern, which could turn into a full-time role. I joined two months ago and I am currently undergoing a virtual training. My day-to-day work comprises managing social media pages, talking to new clients for business development, and writing content for training courses. Although it has been a bit hectic to work from home, especially with poor connectivity, drinking coffee while working from home is an unparalleled joy!
About the author: Meenal Giri is pursuing a Diploma in Journalism and Mass Communication at India Today Media Institute. She talks about how she took charge of her career during the Covid-19 crisis. This story was first published on Internshala Trainings.