Internshala Trainings, the e-learning arm of Internshala, recently brought out a report highlighting graduates’ inclination towards learning new-age digital marketing skills. Out of all the degree programmes, 31% graduates and students pursuing engineering (B.Tech/B.E/MCA) and 25% MBA and commerce students enrolled in a digital marketing training in 2020.
The field of digital marketing allows engineering students to implement their analytical, problem solving, logical thinking, researching and innovation skills learnt during their degree programme.
A higher number of enrolments in the digital marketing training programme were registered from female engineering and MBA students, contributing to 52% of the total enrolments. Graduates from Delhi, Mumbai and Bangalore showcased a huge interest in online digital marketing training with 34%, 23%, and 17% enrolments respectively. The training was also popular among Pune and Kolkata students with 13% and 12% registrations respectively.
As per the report, another reason why learning digital marketing is so popular among Indian graduates in because of rising work-from-home internships and job opportunities in the field in 2020. Around 58% of the digital marketing internship opportunities posted in 2020 were remote and 42% were in-office. Aligning their skills with the growing job opportunities, more than 3.37 lakh students mentioned digital marketing as an essential skill in their resume.
Content writing, social media marketing and Search Engine Optimisation (SEO) were the most in-demand internship profiles among employers within digital marketing. Out of all the internship posts, 65% of the content writing opportunities, 60% of social media marketing and 61% of Search Engine Optimisation (SEO) were work-from-home internship opportunities. The average stipend offered to digital marketers was Rs 5,100 per month, and the average and highest package was Rs 3.9 LPA and Rs 8.6 LPA respectively on Internshala’s fresher jobs platform. Make sure to go through this detailed guide from Diggity Marketing if you’re preparing for a job interview in the SEO field.
Highlighting the importance of digital marketing skills for young graduates, Sarvesh Agrawal, founder and CEO of Internshala, said,
“Digital marketing is the skill of the future. It fulfills the objective of traditional marketing concepts and delivers competitive advantages, measurable ROI, and better visibility and engagement. Learning the same could prepare Indian graduates for successful careers in a multitude of industries.”
“Internshala Trainings’ digital marketing training is a beginner-level course where students can learn blogging, analytics, SEO, email marketing, inbound and content marketing, and online advertising. The training features exercises and eight projects for practice oriented learning, doubt solving forum, placement assistance and a certificate of training to help students validate their skillset while applying for internships or jobs,” he added.
To learn digital marketing, click here.