Meet Faiz Israili, the young passionate digital marketer, entrepreneur and the man behind the rankdrive. He is coming up with a super cool and important discussion about the online presence of the business.
In an era of the digital age that we live in, your company needs to have an online presence as that’s where the audience is. It does not imply which enterprise you operate in, your business is compelled to have an online appearance whether you’re consciously doing something about it or not. However, in today’s times, you should do it.
An online appearance is important for outbound marketing because it strengthens your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.
It’s also important for inbound marketing because quality online content will help attract customers even if they haven’t heard of your brand.
Five ways to strengthen your business online presence:
Faiz Israili, shares 5 ways to strengthen your business online presence if followed with disciple he assures the business will definitely get strength.
- Help your customers to find you and make sure you optimize your website for mobile.
- Reach more people through your content.
- Focus on brand purpose.
- Increase your credibility
- Reputation management
So, here are some advantages and disadvantages that Faiz wants you all to know about are:
Advantages of an Online Presence for Your Business
- Larger audience
- Accessibility
- Creates trust
- Free Advertising
- Brand Building
Disadvantages of an Online Presence for Your Business
- Downtime
- Spam
- Bad Reviews
- Competition
Here are some interesting points that Faiz Israili recommends to all the newcomers as well as the people who at the learning age of digital marketing. And there are three of the first things you need to look at when building your online marketing efforts.
3 Ways important ways to make powerful business presences.
1. Your website
All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers both existing and potential need.
Well, according to Faiz – “If you’re not sure where to start, there’s a great guide to WordPress for small businesses on Social Media today. It’s easy to understand and runs through the factors you need to consider and the steps you need to take when setting up your small business website.”
2. Search engine optimization
Once you have a website, it can be found by search engines. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.
In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:
- What
- Why
- How
- Who
- When
- Where
3. Social media
Social media is a vital part of your online presence that increases your chances of generating supplementary wealth and building customer faith. It provides customers, potential customers, and other interested individuals to engage quickly via a channel that plays an influential role in their everyday lives.
Once you’ve decided which social media channels to use, get a clear idea of the kind of content you can share. The more compelling and engaging your material is, the more likely your followers will like, comment, and share your posts.
Engagement is key to promoting your brand not only will it make you more appealing to existing customers, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your brand and intrigued by what you have to offer.
Follow Faiz Israili: @Facebook, @Instagram & @twitter