Site icon Youth Ki Awaaz

What’s The Logic Behind Showing Blood As Blue In Period Ads?

Period ad showing blue blood

The visual media we have been exposed to has shaped a part of who you and I are today. In fact, it continues to shape us, whether we like it or not. We are consuming content every day, every hour of our lives. And this is precisely how advertisements use behavioural psychology to create needs in us.

Representational Image

Additionally, by upholding awkward silences and pursed lips that period conversations invite in their advertisements, they seem to normalize it. From showing period blood as just a stroke of blue liquid to showing only one gender that is experiencing menstruation, a lot is misrepresented in our advertisements. Let us take a look at it:

With that said, we must also acknowledge the few ads, videos and initiatives that have been path-breaking as they shift away from the prevalent stereotypes. Let us have a look at it:

Exit mobile version