Society changes as time pass and mostly good is retained while evil is ejected. But some evils take a long time to go, and race and fair are some such evils.
What is race? It has many definitions but generally associated with white colour. Closely associated with race is fair because generally, people believe that the white colour is fair. This is mostly a colonial heritage being passed on to the present generation.
The western rulers showed their superiority with their colour. They drilled it into the minds of their Asian subjects who were non-white due to various reasons, including the tropical climate that is mainly responsible for producing a pigment called melanin that darkens the skin.
To remove these thoughts, people should be educated. They should be made to think scientifically. Instead of race and fair, they should substitute them with cheerful and healthy. As they learn to know the truth, they will stop bowing to the ads that give the wrong information to cash in on their sentiments. Only then will the fair and lovely commercial give way to hale and healthy natural protection of their skins and live happily.
If people learn and implement the thought that there is no difference between people of different colours, the colonial mindset will be erased and scientific lines of thinking will set in.