I came across a very unusual but interesting book recently called “Rework”. I feel everybody who will read this book will have a different perspective. But I will share my take on the book with you. This book is written by Jason Fried and David Heinemeier Hanson they run a company called 37 Signals and develop a couple of really good software products. This book breaks down certain stereotypes on what generally other business books revolves around. This book is not based on business models, theories etc. but purely draws from the authors’ entrepreneurial experiences. Being an entrepreneur myself, I feel that this book is not for people planning a startup or those who have just started on their entrepreneurial journey. This is because it needs a certain level of maturity, which is not attained at the beginning of starting any business. I would rather suggest small and medium enterprises go for it.
There are also a few learnings from the book, which I feel that one should know, try and imbibe. They are as follows:
1. Focus more on business principles instead of trends. The foundation of any business will never change.
2. Would you go into a relationship planning the breakup? Similarly today people start with an exit plan. Business is simple profit and loss.
3. Stay raw Always accept your flaws. Imperfection is real and people respond to real. Nobody likes plastic flowers. Real flowers wilts. Everybody praises reality/ originality.
4. Break the big projects into small tasks. And after completion of every, celebrate the victory of each because momentum creates motivation.
5. Your focus should be on “you” which is your business instead of “they” i.e. your competitors.
6. Saying “No” is although very though, but is it required sometimes. One cannot compromise on business morals.
7. Every business should always aim to build a long-term relationship with their audience, they should always keep interacting with them. Basically, they should increase fans, not customers.
8. The word ASAP word is not recommended. Don’t use it all the time. Emergency language should be used in cases of emergencies only.
9. The tone is in your finger not in the guitar.