Do you ever think of yourself as a brand?
Not really otherwise you would have found this article early.
So, imagine when you think of Rolex, Prada etc. Everybody gets the picture of elite, elegant, high prized possession brand with celebrity’s faces.
People always say “What’s in the name?” but marketers say everything is the name. It is the M of your marketing. One should think diligently what he or she wants to be known for means by which word and for what?
So, I guess you got little bit of idea of branding. Still figuring what and then here it is in explained in elaborative way.
It is a public perception about a person when he or she is not in the room.
Like Tata, Trump, Hilton is renowned personal brand and each of them holds a public perception about them.
So, think carefully what you want to be known for, how you want people to perceive you, which words you want to be associated with, and most importantly think as a whole what each contributes to build your personal brand.
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