The best parts about mainstream newspapers today are the ads they put up. It is shameful, but true. In a time where headlines are incomplete, news reports full of factual inconsistencies and page 3 suddenly coming up on page 1, there is a real dearth of good journalism which delivers facts and opinions to people, and not sexism and patriarchal nonsense.
The very objectification we fight against seems to be perpetrated by the ‘news’ outlets of the country as happened with TOI’s tweet about Deepika Padukone, and their despicable courage to even respond to that by attacking her once more and making it a front page news of Bombay Times. These are hard times that we live in, where finding news in the newspapers has become a task in itself.
All India Bakchod (AIB) hasn’t left a thing unsaid in its latest video which draws from the recent case itself and builds upon the click-baiting that goes on in the media these days where marketers have taken place of editors. People are lured into clicking on links by sensationalist news and headlines which hold little or no substance. The spoof is both true and hilarious due to the sad state of media in the country today.
But it does beg an answer to the question that we have all avoided for far too long: Are we receiving actual news or just marketing?
