This advertisement by Tanishq does a lot more than just endorsing its product. It creates a human connection and touches the heart so deeply, you get a few tears and a big bright smile and also many spoons-full of hope to see that for once, the Indian advertisers are moving way ahead from the taboo of ‘fair skin is beautiful‘ and taking the much needed steps towards breaking the norms about culture’s take on remarriages. This one shot, beautifully says it all.
Remarriages in India have been made such a big taboo that the mere thought of it brings forward more than needed discussion and in most cases criticisms. And when a mainstream brand like Tanishq takes it up and puts forward this MUST- talk-of issue in the form of an advertisement, it shows that it’s time now, to break all those barriers and move forward with remarriages with all the glory, the pride and of course the glimmer.
